Recently we discussed the push for providers like us to focus on delivering business outcomes for customers like you. “Business outcomes” is a relatively new term in the traditional IT world, especially among providers that have focused on delivering technology in general.
Today, delivering tech isn’t enough; businesses have increased needs beyond uptime, availability, and performance. Delivering business outcomes is the new mantra for the Modern Technology Provider. How do we develop and deliver IT that drives better business outcomes?
It all starts with sitting alongside the company’s leaders (all the CxOs, HR executives, etc.) and learning their business processes, people, goals, objectives, challenges and desired outcomes. We use these three areas of focus when we have discovery conversations with our customers:
1. Increase revenueWe work with sales and marketing teams to run a baseline analysis of their lead to close process and identify where CRM and marketing automation can help. There are great new technologies and opportunities to help marketing teams increase the quantity and quality of their leads and to help the sales department close deals. Often, marketing automation platforms can help the marketing folks and an integrated CRM can help the sales folks. In a digital world, it’s critical that the marketing and sales teams work hand-in-glove, and cloud technologies can make that happen.
2. Decrease costs
Another way to think of this: increase efficiencies! This should be applied across a customer’s entire organization. A strong place to start is with an assessment of internal, external, and mobile communications and collaboration processes—following the “bouncing ball,” if you will. Solutions suites like Office 365 have seen the most innovation and deployment in new cloud solutions—and for good reason. We believe it has the most dramatic effect on decreasing costs and increasing efficiencies.
3. Minimize security and compliance
Next week we’ll explore considerations for partnering with a Modern Technology Provider whose strategy is “cloud first” instead of just “cloud possible.”